It's no secret that to generate a high income as an attorney, you need top-quality cases. Instead of waiting around for high-quality law firm leads to come pouring in, lawyers should focus on how they can improve their law firm leads through smart digital marketing strategies. You'll need a complete Google My Business profile and a few social media profiles, including a Facebook page and YouTube channel, in addition to your website.
Marketing is hard. It's not just about the content or video, but also how you present that information to your audience and with whom? SEO, Social Media, or PPC- which one will provide better law firm leads and more profitable cases?
It can be difficult deciding what legal marketing strategy would work best when there are so many options available; organic local Search Engine Optimization (SEO) versus Pay per click advertising on Google Ads versus audience targeting with Facebook Ads. The key is knowing what's the intent of your prospective client. Are they in the research phase, the retainer phase, or are they in an emergency state that they need the first attorney who can help them?
What attorneys need to know about Google my Business & Local SEO
When you do a quick search for your law firm on Google Maps by entering your practice area and "near me", does your business appear in the search results? To be found online and be the best-known lawyer in your local area, your GMB profile must be listed in the top 3 Google map results.
You can improve your standing as a local lawyer by following these steps: first, create an optimized GMB profile for the area of specialty and then optimize it with directories relevant to either your niche or geographic location such as Avvo.com which will help get visibility on Google; also include links from forums where experts discuss legal matters - this increases both authority and trust factors in those who see them.
In your GMB profile, make it clear what type of legal services your firm provides. You'll also want to highlight the law practice in specific areas of law including your geographic location, areas of law practiced in, and attorney credentials for local search optimization. Be specific, don't just say your handle personal injury, but if you prefer car accidents, or dog bite cases, indicate it in the services you offer.
If someone has a legal problem in your local area, what will they see when performing search queries for law firms? Hopefully, you're right on top of the page and easy to find. If they do find you, it is important to have good reviews, a phone number & a website link, which is important information that could help convert searchers into clients.
No law firm can afford an outdated website
Lawyers are notorious for being nearly allergic to marketing. That’s why it's important to have a website that reflects your values and principles. Your law firm must have a website that looks professional, has law office hours listed, law practice areas, attorney credentials, and most importantly, a phone number and contact for a law firm lead to contact you.
Once someone talks to you they may choose you for their law case, but if they can’t find your law firm online then that is a problem. Why have a law firm website if it doesn’t accurately portray who you are as a law firm?
The best law firm leads for you are the type of cases that your practice area covers. For instance, if bankruptcy is a large part of what you do then focusing on this keyword will help people find their way to other clients in need who might be looking into legal representation as well! Be sure not only to include “bankruptcy” or its variations (such as "judgment debtor") but also terms related specifically towards seeking debt relief like “liquidation" because these words can appear when someone searches online either locally or nationally.
Social media gives clients another way to find your law firm
It is important for law firms to brand themselves on social media so that their target audience knows who they are and what the firm does. This includes introducing yourself, your practice area of expertise as well as relevant articles about this topic to attract potential clients or advisees with legal needs!
Lawyers often overlook one key aspect when marketing themselves online: their Facebook page can be used effectively at reaching out directly to people within a specific geographical location via posts meant uniquely tailored towards locals' interests - content which will help increase awareness not only locally but also nationally if it resonates enough times
YouTube Can Increase your Google Ranking and Authority With Potential clients. Lawyers who want to establish themselves as expert lawyers often use YouTube, and this can be a great tool for bankruptcy, divorce, personal injury attorneys, and others. Lawyers should create videos on the legalities of their field that explain what they do in layman's terms: how it benefits people (especially if you're providing free consultations), and an insight into your practice area, so viewers know exactly where their next consultation will take place.
Learn More About Digital Marketing For Attorneys
Legal Marketing Strategy Pros is a law firm marketing company specializing in providing digital marketing solutions to law firms. They have a practicing attorney on board, allowing them to create specific marketing strategies that consider ethical limitations of the model rules and state bar associations. Contact Attorney Michael Goldstein to learn more about how digital marketing can help you generate premium leads for your legal practice.
