With many people not knowing what bankruptcy is or how it works, attorneys must find creative ways to promote themselves. One way they can do this is by using various methods on social media platforms like Facebook, YouTube and Google Ads. A recent article highlights some of the top strategies that bankruptcy lawyers are utilizing today to get clients. These tactics include making sure all contact information is up-to-date on business listings such as Facebook and Google Maps, setting up online marketing campaigns with budgeting tools like MailChimp, using free advertising sites like Google my Business Portal, adding links about their services through press releases and more.
It can be hard to market for bankruptcies, especially when you're trying to generate business. After all, asking people who are currently struggling for money is not an easy task. However, remember, marketing doesn't always have the goal or intention of annoying your prospects; instead you need only build relationships with them in order establish trust between one another so that your potential clientele feels comfortable working towards debt relief together as allies against foreclosure/ collectors etc., because nobody wants their credit ruined any more than need be.
Bankruptcy Attorneys Get Found On Google:
One of the most effective marketing techniques available in today's digital marketing landscape is local SEO. This marketing technique can be used for bankruptcy attorneys by ensuring that their business name, address and phone number and reviews are easily found online when people are looking for a lawyer in their area. This can come in two forms, organic search ranking in a Google search, or placement as one of the top 3 results Google deems relevant enough to place in the Google Map section.
Why Google Maps Are Important for Bankruptcy Leads?
When marketing for bankruptcy leads, it's important to remember that people are very busy, and they can get flustered when trying to figure out how to solve a major financial crisis. As such, marketing for bankruptcy lawyers in the Google Maps section of a search has been found to be one of the most successful marketing techniques available today.
Why is this? Because often, people will simply find themselves overwhelmed with emotion and need to find an attorney as soon as possible and don't spend a ton of time doing research. By generating presence for bankruptcy law firms in the Google Maps section, you are giving potential clients exactly what they are looking for - an immediate contact number, and online reviews, ready at their fingertips. In fact, the statistics indicate that 5% of all Google My Business listing views result in a website click, call, or request for directions to an office.
Organic SEO Is Important for Bankruptcy Leads Outside City
While local marketing in Google Maps is important for marketing bankruptcy lawyers, it's also important to remember that not everyone who needs a lawyer lives in the city where you are located. As such, marketing with organic SEO in mind is very important when soliciting bankruptcy leads.
By having an online presence outside of the city area where your law office is located ensures that potential clients can find you so long as you have optimized your website with local search in mind. This doesn't mean that you should ignore marketing efforts within your physical location - but it does mean that local SEO for your bankruptcy law firm outside of the physical location gets more people into your website and keeps them there longer.
Paid Search Strategy for Advertising Bankruptcy Practices
A less sustainable, but easier to control marketing strategy is through paid ads. This can come in the form of Google Ads, sponsored YouTube Ads and even Facebook and Instagram ads. As this marketing strategy isn't sustainable, it's important to understand that marketing with paid ads should be used in conjunction with organic SEO marketing efforts.
Facebook Ads for Bankruptcy Lawyers
Although Facebook does have some rules with what you are allowed to say in an advertisement, such as not directly addressing a person's finances, or trying to take advantage of a political issue in the news, Facebook marketing for bankruptcy attorneys is an excellent marketing technique because you can target people whose online behaviors demonstrates they are looking for bankruptcy lawyers. You can set preferences of how far out, and who you would like to target, meaning that if marketing for bankruptcy leads is something your law firm does on a regular basis, Facebook marketing can be an excellent option for marketing bankruptcy attorneys online.
In addition to Facebook ads, the platform also owns Instagram, so you can double down on your advertising on both platforms with a single ad. Instagram is able to target a whole different audience than Facebook can, so marketing for bankruptcy lawyers with both websites is one of the best marketing techniques you can use today.
Bankruptcy Attorneys Should Use Google Ads and Ad Extensions
Pay per click (PPC) and Google marketing for bankruptcy attorneys is very easy to set up, with Google Ads being one of the most popular marketing tools among Internet marketing agencies. You can also use marketing strategies such as Google Ad Extensions to get the most out of your marketing campaign, including reviews from previous clients, and targeting people on cell phone with call only ads, which is an incredibly lucrative marketing method for bankruptcy attorneys.
Mobile Marketing For Bankruptcy Attorneys
Another marketing technique that is growing in popularity thanks to marketing for bankruptcy leads, is marketing on mobile devices. With more and more people using their phones, tablets and other devices to search the Internet, marketing for bankruptcy leads with mobile marketing strategies is an incredible way to get potential clients in front of your eyes everywhere they go.
The one drawback to Google Ads may be the ad spend cost. You can specify how much you’re willing to spend, and set your maximum cost per click for your keywords, and then you only pay for clicks. Google will determine if your bid is high enough coupled with your page score or relevance to rank you in the top or bottom position.
Effective YouTube Ads For Lawyers
Just like Facebook owns Instagram, Google too owns a secondary site, YouTube. YouTube marketing for bankruptcy lawyers is incredibly powerful marketing method, because people search for everything on Google and YouTube. By marketing your law firm on Youtube with video content and ads, you can get in front of the eyes of potential clients everywhere they are looking, rather than just where they might be searching.
A huge opportunity with YouTube ads, is the ability to buy your way into advertising in front of your competitors own video content. In fact, your 30 second sponsored video can show up and play just before your competitors video blog or other video content starts. Now, this marketing strategy won't work for all bankruptcy marketing campaigns, but if you are marketing for bankruptcy leads with video content yourself, marketing your law firm in front of the videos most relevant to your niche will increase potential clients seeing you.
The Opportunity for Bankruptcy Lawyer Marketing is Plentiful
Marketing for bankruptcy lawyers isn't simple anymore. It used to be that an attorney could just send out mail and hope people in debt would find their way into the office. In 2021, people are more guarded than ever against telemarketers or salespeople gently intruding on their lives with unwanted offers; so if you want them touched by what’s happening at one of these firms then Google Maps and social media might be the ticket.
In short: What was once something done only in person has become increasingly digital-oriented because technology allows us all sorts of easy ways we can reach those who need legal assistance without having come face-to-face contact outside any other form such outreach
