Do Facebook ads for lawyers pay dividends? Do they bring in actionable leads, or are they an expensive exercise in futility? The simple answer is that it depends on how good your Facebook marketing strategy is.
Facebook Marketing Is Effective
As the largest social media platform with 1.96 billion active users, Facebook has clout. You can use that influence to put your firm’s name in front of a large percentage of the adult population in the United States.
Of course, reaching these people and getting them to click on your ads for lawyers are two different things. Working out which ads work and which don’t can involve a steep learning curve. However, Facebook offers unique audience insights that a professional marketing team can use to give you a headstart.
The Benefits of Facebook Marketing for Lawyers
Facebook marketing allows you to hone in on your target audience quickly. You can narrow them down based on demographics, location, campaign goals, and interests. You can use these campaigns to:
- Build awareness around an issue
- Improve brand awareness
- Increase your firm’s reach
- Drive traffic to your site
- Set yourself up as a thought leader
- Build engagement within your community
- Generate qualified leads
- Keep up to date with concerns in your community
You control every aspect of Facebook ads for lawyers like:
- Budget optimization allows you to set a daily and lifetime budget
- The running of A/B testing to drive more traffic to your landing pages
- The addition of creative elements to improve your call to action
- Which towns or communities to serve ads to
- Audience demographics
- Additional coverage on Instagram
Formatting Facebook Ads for Attorneys
Facebook marketing for lawyers can be a minefield. There’s a delicate balance between convincing potential clients that you’re the best team for the job and running foul of bar association guidelines.
However, Facebook ads for attorneys do allow you some leeway. The useful split-testing feature will enable you to change minor aspects of each campaign to optimize your results without getting into trouble with the bar association.
For example, you can test whether your audience responds better to a call to action button in red or blue. You can tweak small details like the color of the suit you wear, add individual photos or team shots, and even change up the ties that associates wear.
Does all this sound like a foreign language to you? Are you unsure of where to start? We understand that; if we had to go before a judge and plead a case, we’d feel just as lost.
What we do understand, however, is digital marketing. The Legal Marketing Strategy Pros team helps attorneys like you improve their reach and generate leads through tools like Facebook.
Think of us as the expert witness you bring into court to shatter your opponent’s case. We’re at your disposal, working in the background with effective Facebook ads for lawyers to grow your practice.
Call us today at (941) 404-1370 to set up your free consultation and begin optimizing your digital marketing strategy.
