Local SEO is an important part of any law firm’s marketing strategy. By optimizing your website for local search, you can attract more potential clients who are looking for legal services in their area. One way to build authority links for your website is by developing press releases that will be picked up by major media sources like newspapers, magazines, and blogs.
The first question most local service businesses, like a law firm ask is, "how do I increase my local rank in Google?" The answer is deceptively simple and many Law firms have learned that press release stacking drives local SEO ranking with authority links.
Stacking Press Releases for Google Rankings
With Press Release Stacking, you can create backlinks within a network of related content that drives traffic to your target URL. This is accomplished by joining high-authority sites from major media companies like NBC and radio stations or news websites with excellent authority - all while getting indexed quicker and ranking higher in local searches.
What are local ranking factors?
Many elements influence local search results. There are numerous things you may do on your website to improve your ranking, including improving the quality and relevance of your content, site structure, and technical SEO. However, in the end, producing high-quality and relevant links will move the needle in the right direction. However, most small businesses have a hard time generating inbound links to their content. In fact, according to a survey by Conductor, 41% of local businesses claim that link building is the most difficult SEO practice.
When searching for local SEO ranking elements, such as those listed by Google, links on Google properties might be a shortcut for a local company's website. Even better, if you connect between various Google domains, such as your Google Business Profile and YouTube, which both have links to your target URL, the Google local algorithm will give your Google my Business listing a bump up in the organic search results. This search strategy is called a Google Authority Stack. In support of this statement, the first ranking site on Google’s SERPs usually has 3.8x more backlinks compared to positions 2-10.
How Google Stacks Increase Your Online Visibility
Creating high-quality local content and repurposing it in several digital platforms, such as a Google docs text version, video format on YouTube, and a Google Slides presentation is one of the most effective strategies to raise your online visibility. As you continue to produce high-quality and relevant content across several platforms, your local exposure for relevant searches on your type of service will begin to improve. By using Google's properties to do so, you gain the advantage of faster indexing of your content, because Google will always favor its sites, and as such your local backlink profile will grow.
As you create content, your next step should be to promote it. Using press releases is a great way to leverage the power of websites with high domain authority which is one of the most important ranking factors for search engines.
Hiring a professional press release distribution service like Signal Genesis or PR Newswire can improve your chances of getting published by the media and help you get the links you need for better local SEO.
How to use press releases to power up your Google authority stack
When stacking press releases for your law firm, you will want to make sure that each release is high-quality and relevant to your target audience. You can achieve this by including keywords in your titles and by summarizing the main points of your press release in the body of the text. You should also make sure to include a link to your SEO-optimized content to one of the Google properties in your stack. This will help power up the backlink profile of your Google Stack, and thereby increase the domain authority of your local business website which will increase its local search ranking.
Understanding the power of do-follow and no-follow links
Local search engine optimization is not just about link building and writing local content after performing detailed keyword research, but local search optimization is also about varying the type of links and the instructions you provide to the Googlebot when crawling content. For example, the local search algorithm is looking for signals more than just local link building. What this means, is that you may want to tell Google not to follow certain links. Keep in mind that Google is likely aware of the content on the links you're including, as well as your local intent. You may utilize this approach to boost link domain authority by linking to pages that link back to your target URL and just referencing other pages that promote your material but don't need to dilute your domain authority.
Consider all local SEO ranking factors when devising your local SEO strategy
There are many benefits to using press releases for your law firm. In addition to being a powerful way to get high-quality links, press releases can help you increase your online visibility and improve your search engine ranking. When you distribute a well-written release with links to your optimized content, you will not only reach more people but will also help improve your local SEO ranking.
As always, local seo for law firms is often not a DIY project, and it is generally a good idea to consult with a skilled and trusted digital marketing consultant with local search marketing experience.
